ONNE'S MUSINGS
This may be the most important clip I've created for founders yet. If there's one question that holds the key to securing funding, it's this: "Why would I buy this from you now?" Surprisingly, many founders, myself included, struggle to answer it convincingly at first. Entrepreneurship often begins with a spark—an eureka moment, promising lab results, or a convincing friend. It's driven by passion, grit, and creativity, where feelings outweigh logic. Potential investors operate in the opposite realm. They encounter countless ideas daily and employ a structured, disciplined approach rooted in logic and process. The bridge between these worlds lies in your ability to answer that pivotal question. In this brief video, I dissect the answer into its four essential elements.
What We Do
About Us
OGAdvisors specializes in partnerships and transactions across the healthcare technology spectrum, serving pharmaceuticals, diagnostics, medical devices, and healthcare services clients. The team provides various advisory services such as partnership creation, early-stage fundraising, business and go-to-market strategy, modeling and valuation, term sheet negotiations and transaction support.
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Our fractional business development model allows executive teams to appropriately focus on growing their core business, while advancing strategic partnerships that can provide funding, resources, credibility and market access.
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We have flexible engagement models and have previously
co-invested in select transactions

Adding value at each stage of the partnering process
OGAdvisors provides substantial added value whether clients are at the beginning of their partnering journey, or already have existing relationships
Stage I: Positioning
1.Position for maximal attractiveness
2.Segment and Prioritize potential partners
3. Create defensible financial models
4.Identify and Connect with the right persons at the right company
Stage II: Outreach
*NDA*
5.Control the cadence of multiple conversations
6.Support the opportunity discovery process
7.Negotiate term sheet based on aligned incentives
Stage III: Transact
*Term Sheet*
8.Manage the due diligence process
9.Close the transaction including employee and corporate matters
10.Integrate to meet long-term milestones
